Microsoft’s Dr. Bing film opens at Sundance

Microsoft worked with Interbrand to come up with the name Bing for its search engine. It's supposed to evoke the "aha" moment of finding what you're looking for (and no, it has nothing to do with Chandler Bing from Friends). The name provoked plenty of chatter when Bing launched. But perhaps the most unexpected feedback came from a 99-year-old man named Richard J. Bing, a retired cardiologist who wrote to Microsoft asking if he could help in any way, seeing as how they'd used his name. Long story short, Microsoft paid a visit to Dr. Bing, helped him celebrate his 100th birthday in October, and with the help of CAA and director Nicholas Jasenovec, created a short film about him called Para Fuera (posted below), which just premiered at Sundance. Bing charmingly tells stories from a century spent on this planet. His remarks about Charles Lindbergh's "misguided" political views are well taken, and his gentle perspective on aging is more than welcome. It was wise of Microsoft to honor him this way, too. Some of them will need heart surgery eventually, and at this rate, Dr. Bing will still be alive when that day comes.

—Posted by David Kiefaber