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Having weathered plenty of Microsoft attacks over the years—including the well-known Windows Phone spots that mercilessly mocked Siri—Apple might have had reason to feel skeptical, perhaps even hostile, when it saw dozens of Microsoft employees approaching its 5th Avenue store in New York City back on Nov. 16.
But Microsoft, it turns out, was coming in peace—to film a holiday spot about overcoming acrimony and embracing harmony and togetherness.
Check out the spot that was just released from the footage taken that day:
The campaign, from m:united//McCann, started out as a way for Microsoft to celebrate its own presence on 5th Avenue—it opened its own flagship store there in October.