Microsoft Office icons spoon Apple fanboys

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It must be awkward doing marketing for Microsoft at Macworld. Many of the attendees obviously have an abiding hatred of anything from Redmond. But Microsoft tries. Its Macintosh business unit is unleashing a touchy-feely Valentine's Day campaign at Macworld this week to show that Microsoft truly loves those who forsake Windows. The most terrifying aspect is a "love den" where attendees are invited to snuggle with people wearing Office-icon costumes. The mascots are also roaming the show offering candy and hugs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in