Microsoft cleans up in Aisle 5 with cart ads

Microsoft is helping to place video ads on grocery-store shopping carts. Where the heck is Y2K when you need it? “If you think about the challenge an advertiser has in the purchase funnel, the ultimate end point is the impulse buy,” a Microsoft official says. I shop at Whole Foods, and at their absurdly inflated prices, it really does feel like a funnel is snaking into my wallet from the produce aisle, siphoning off funds.