Mickey Mouse loves you ... and your phone

In last year’s Wilder-esque In Good Company Topher Grace becomes a marketing wunderkind by marketing cell phones shaped like dinosaurs for the "untapped under-five market." Someone at Disney must have been paying attention, because they’ve just signed a deal with Sprint to create Disney-branded content for phones. The deal, reported yesterday in Newsday, allows both companies to better target kids, who are one of the fastest growing segments of cell phone users; some 40 percent of kids aged 12 to 14 owned cell phones at the end of last year, up from just 13 percent in 2002.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in