Since its beer sucks, all St. Pauli Girl really has to offer is its St. Pauli Girl barmaid spokeswoman. Thus, they make a huge deal each year of introducing the latest woman to don the lederhosen. This year, it's Jennifer England of Lansing, Mich. A former Miss Venus Swimwear International and Miss Hawaiian Tropic International, she becomes the 27th woman to put on the iconic barmaid outfit. As usual, the brand is centering its PR campaign around the new St. Pauli Girl poster. The brand's 3 millionth poster will be printed this year, and hand-delivered by Ms. England, most likely in a dingy college dorm room, to the lucky, pimply winner of some online contest. "I am very excited to be chosen as the new St. Pauli Girl for 2011," England says chirpily. "I'm happy and truly blessed to have the opportunity to travel across the country representing St. Pauli Girl Beer and meet fans nationwide!" See the full poster after the jump.
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.