Michelob Ultra Chronicles What It Takes to Ride 205 Miles in a Day

Short films follow four riders from Seattle to Portland

Though Portland and Seattle have a Pacific Northwest rivalry, the cities can agree on cycling. Both often appear on lists of the most bike-friendly places in America due to the number of bike paths and cultures that value cycling—and the Seattle to Portland Bicycle Classic (known as the STP) is where it all comes together.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in