Michelob Ultra and Joe Buck Want Fans to Share Their Great Backyard Sports Calls

Four videos will be chosen by the Fox Sports announcer in the #UltraBuckCalls contest

Fans have until Aug. 1 to share videos of sports moments with their own calls Michelob Ultra
Headshot of David Cohen

Michelob Ultra teamed up with Fox Sports announcer Joe Buck on the #UltraBuckCalls contest.

The premise behind #UltraBuckCalls is that with sports largely confined to backyards due to the pandemic, “What’s a great sports moment without great sports commentary?”

Fans have until Aug. 1 to share videos of sports moments with their own calls on Facebook, Instagram or Twitter with the #UltraBuckCalls hashtag.

“Whether it’s a rec softball league home run, a miraculous golf shot or you hitting a game-winning shot in a game of H.O.R.S.E., all videos are eligible,” the beer brand said.

Buck will then choose his four favorite fan-submitted videos and provide his own commentary, and they will be shared on the social channels of Fox Sports, Michelob Ultra and People Are Awesome.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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