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Honda loves Michael Bolton. Maybe even more than the Bobs, the doofus business consultants from Office Space, who really, really, love Michael Bolton.
The 60-year-old pop crooner—who has popped up in ads recently for brands like Optimum and Starburst—stars in the automaker's holiday campaign, called Happy Honda Days, because marketers also love bad puns. The short original songs Bolton belts out are characteristically saccharin, meant to capture the feeling of spiritual-love-ecstasy that some men of a certain age can only get from Bolton—and, the automaker would have you believe, anyone can get from buying a Honda.
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