Michael Bay shoots Victoria's Secret encore

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hollywood director Michael Bay teamed with Victoria's Secret for a lavish, fiery, helicopter-y 2009 Christmas commercial. Now, as predicted, he's back with another holiday effort for the lingerie brand. It's actually a more low-key affair—just the models writhing around in the breeze, with none of the spectacular explosions that made last year's spot so ludicrous. Bay also seems to have learned some things about advertising this year. Check out the model at the 1:00 mark.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in