Michael B. Jordan Takes His Gym Routine to the Streets in New Propel Campaign 

The work by Goodby, Silverstein and Partners also launches the Gatorade brand’s new 'beverage enhancing' tablets. 

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If you’ve seen any of the films in the Creed trilogy or caught Calvin Klein’s recent campaign, you may know by now that Michael B. Jordan takes his fitness routine very seriously. So much so that even his water and the world around him have a high standard to meet.  

For Propel Fitness Water’s “Make the world your gym” campaign, the actor, director and producer gives the audience a taste of his workout plan as he deftly navigates streets that turn into treadmills and parked cars that transform into a climbing wall after a swig of the supercharged water.



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