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There was enough snow this winter, and spring, that agencies started making ads with it.
At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected springtime snowstorm in Chicago, the agency called on local street artist NosE Lanariz to make some outdoor ads from the stuff—as you can see in the video below.
The campaign hit three locations in the city, with headlines like, "Take Your Clothes Off", "Come Melt Under The Sun" and "Beaches With Sand This White."
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