Mexican Congressional Candidate Goes Topless on Billboards (SFW)

Natalia Juarez attempts a 'different and cheerful' campaign

Headshot of Tim Nudd

A congressional candidate in Mexico is spicing up her campaign for office by going topless on billboards with six other female members of the Party of the Democratic Revolution. "Dare to join a new, unprejudiced nation-building project!" says the gleeful copy. Natalia Juarez, 34, seen at center, says the poster was meant "to make an impact and not go unnoticed" and is her attempt to "run a campaign that is different and cheerful, but also an invitation for people to reveal who they are and commit themselves." Juarez isn't worried that some on the right see her tactics as distasteful. "Conservative people are never going to vote for me," she tells CNN. "Even if I dressed as a nun and carried a rosary and said that my party was going to give away Bibles and rosaries, they wouldn't." A second billboard, coming soon, will show the legs of four naked women, with their midsection obscured by yellow ribbon. Hopefully Romney won't see this and decide to go pantsless.

@nudd Tim Nudd is a former creative editor of Adweek.