Mets launch broken-windshield campaign

Mets_3The new-look New York Mets are actually following through on their plans for funkier marketing. A fun new portion of the team’s campaign launches today. In Queens, Manhattan and Long Island, the windshields of parked cars will look like they’ve been shattered, as though errant baseballs have crashed through them—thanks to realistic-looking Ogilvy & Mather decals. Attached to the windshields are what look like hand-written notes from Mets sluggers. Says the one from Carlos Beltran: “I’m new here, and that left-field wall at Shea is shorter than I thought. Again, my apologies. See you at the ballpark.” (The New York Post has the scoop on this story, and you can read it here, but first you have to fill out an annoying new free-registration form.)

—Posted by Tim Nudd