Mets launch broken-windshield campaign

The new-look New York Mets are actually following through on their plans for funkier marketing. A fun new portion of the team’s campaign launches today. In Queens, Manhattan and Long Island, the windshields of parked cars will look like they’ve been shattered, as though errant baseballs have crashed through them—thanks to realistic-looking Ogilvy & Mather decals. Attached to the windshields are what look like hand-written notes from Mets sluggers. Says the one from Carlos Beltran: “I’m new here, and that left-field wall at Shea is shorter than I thought.