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You may have missed this Cannes alert: Men are in trouble! Half the men in most parts of the world don’t know what is expected of them in society, and three-quarters of them think images of men in advertising are out of touch with reality, according to a new study by Leo Burnett, which may know a thing or two about masculinity, having created the Marlboro Man. This news comes in the midst of a duel for the dominant male image between pink-shirted metrosexuals
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