Method Man Does Sweet Rap for Sour Patch Kids

Here's a sweet-and-sour bit of branded music: Method Man brings the pain for Sour Patch Kids, which on Tuesday released a video starring the rapper titled "World Gone Sour (The Lost Kids)." The spot, created by Mother New York (which appears to be making a habit of such content), features an indignant Method rapping about misplaced anthropomorphized candy that exists with the sole purpose of making your life a nightmare. Anyone who's ever eaten Sour Patch Kids—or had kids who have eaten Sour Patch Kids—probably knows there's a kernel of truth in this.