Method Man Does Sweet Rap for Sour Patch Kids

Candy messes with the hip-hop star

Here's a sweet-and-sour bit of branded music: Method Man brings the pain for Sour Patch Kids, which on Tuesday released a video starring the rapper titled "World Gone Sour (The Lost Kids)." The spot, created by Mother New York (which appears to be making a habit of such content), features an indignant Method rapping about misplaced anthropomorphized candy that exists with the sole purpose of making your life a nightmare.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in