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This new Mercedes-Benz ad from German agency Jung Von Matt is shot in such a way—lit almost entirely from the car's headlights—that it has a cool, ethereal quality that separates it from most other lame, driving-up-a-mountain-road car ads. And chasing all the dream characters out of the vehicle is a cute way of demonstrating what the Attention Assist security feature does, even if the little person and the ogre are a sign that the driver should stop eating right before bed.
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