Mercedes-Benz Reimagines Romeo and Juliet With Vampires

The brand celebrates the long-lasting nature of its car by depicting another immortal being

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For Valentine’s Day, Mercedes-Benz reinterpreted the classic Romeo and Juliet story—but with vampires. 

The campaign promotes the auto brand’s G-Class models, 80% of which remain on the roads today since debuting in 1979. Because the car can live a long time, Mercedes-Benz decided to depict this message through the point of view of another “immortal” being: a vampire. 

Berlin agency Antoni created an eight-minute film that celebrates the power of the everlasting through a fantastical retelling of Romeo and Juliet.

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