Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads

And get ready to do more speed reading

These four brief ads from Jung von Matt illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per hour (roughly 193 miles per hour).

The German spots are designed to be viewed sequentially, running between other commercials in traditional TV ad blocks for maximum interruptive effect. By the end of the first spot, which lasts 3.8 seconds, the car is moving at 100 kph. By the end of the second, it's doing 200 kph. It hits 310 kph during the fourth spot.

(Just toolin' down the Autobahn to pick up some milk at the local Edeka market. Supergeil!)

The whole thing lasts less than 20 seconds, and the copy—displayed one word at a time on screen—flies by awfully fast. Honda and Hyundai took similar zippy routes recently, so I guess the speed-reading trend is in high gear until the next car-commercial gimmick comes down the pike.

Frankly, following such rapid text makes me kind of dizzy. Advertisers, feel free to slam on the brakes anytime. Via Ads of the World.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.