Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads

And get ready to do more speed reading


These four brief ads from Jung von Matt illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per hour (roughly 193 miles per hour).

The German spots are designed to be viewed sequentially, running between other commercials in traditional TV ad blocks for maximum interruptive effect. By the end of the first spot, which lasts 3.8 seconds, the car is moving at 100 kph.

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