Mentos Gum's Dial-In Number Gives You Plenty of Options

This is sort of funny. Mentos is launching a new gum called UP2U, which includes two flavors in the same pack, giving you the choice of which to chew. To promote it, The Martin Agency put up a couple of billboards in Chicago (the site of the annual Sweets and Snacks Expo) urging people to call (800) 304-UCHOOSE. When you call, you get an automated voice asking you to choose from a spoken menu of options—but the questions get odder and odder.