Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
This is sort of funny. Mentos is launching a new gum called UP2U, which includes two flavors in the same pack, giving you the choice of which to chew. To promote it, The Martin Agency put up a couple of billboards in Chicago (the site of the annual Sweets and Snacks Expo) urging people to call (800) 304-UCHOOSE.