Men's Health Brand Explores Sexy Code Among Couples in Cheeky Ad

Roman injects gentle humor and empathy into the topic of sexual health

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Sometimes it all boils down to phrasing, and men’s health advertising has tussled with this issue in the past. For men’s wellness company Roman, a recent TV spot articulates healthy communication between loving partners as a critical step to working through erectile dysfunction, not just the meds themselves.

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