Men Pine for ‘the One That Got Away’ in Valentine’s Day Ad That Quickly Turns Dark

Don't feel sorry for them

It’s Valentine’s Day, and the men in this Canadian PSA campaign sound brokenhearted as they recall losing the women of their dreams.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.