Men Pine for 'the One That Got Away' in Valentine's Day Ad That Quickly Turns Dark

Don't feel sorry for them

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It’s Valentine’s Day, and the men in this Canadian PSA campaign sound brokenhearted as they recall losing the women of their dreams.

“I miss her smile. I miss her friendship,” says one.

“When we broke up, my world got thrown,” says another.

“I couldn’t eat, couldn’t sleep,” confides a third.

At first, they seem like sweet, honest, caring guys—the kind women would be foolish to leave. But that’s just part of the story.

In fact, no matter what they say, you shouldn’t feel too sorry for them.

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