CreativityA memo from Steve Jobs to Lee ClowBy Tim Nudd|August 31, 2006 ShareBy Tim Nudd|August 31, 2006 Share “Great work on the Dylan spot! It paid for itself in free media mentions. Oh, would you happen to know the definition of this term: ‘sellout’? Or ‘shill’? How about ‘corporate traitor to the Woodstock Generation?’ Those kinds of things keep popping up in news coverage of the campaign. I asked Bob, but he just plays that damn harmonica into the phone. What a clown. Anyway, I just had an idea that’ll blow you away. How about a Sara Lee crossover with the Mac and PC guys? That way, you can reuse those white backdrops you’re so famous for. The campaigns look identical anyway, and we can save a bundle by splitting the production costs. Get this: PC eats devil’s food cake. Get it? It just came to me—like that time I thought up the personal computer but IBM stole my idea. Or else, we can remake the ‘1984’ commercial with John Hodgman as Big Brother. He’s the bad guy, right? I never read the book, and we only had Van Halen on iTunes. P.S.: The replacement battery’s in the mail.”—Posted by David Gianatasio Adweek Adweek