A memo from Steve Jobs to Lee Clow

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“Great work on the Dylan spot!
It paid for itself in free media mentions. Oh, would you happen to know
the definition of this term: ‘sellout’? Or ‘shill’? How about
‘corporate traitor to the Woodstock Generation?’ Those kinds of things
keep popping up in news coverage of the campaign. I asked Bob, but he
just plays that damn harmonica into the phone. What a clown. Anyway, I
just had an idea that’ll blow you away. How about a Sara Lee crossover
with the Mac and PC guys? That way, you can reuse those white backdrops
you’re so famous for. The campaigns look identical anyway, and we can
save a bundle by splitting the production costs. Get this: PC eats devil’s
food cake. Get it? It just came to me—like that time I thought up the
personal computer but IBM stole my idea. Or else, we can remake the ‘1984’
commercial with John Hodgman as Big Brother. He’s the bad guy, right? I never read the book, and we only had
Van Halen on iTunes. P.S.: The replacement battery’s in the mail.”

—Posted by David Gianatasio