The Weeknd's Creative Director Is Building a Community for Toronto's Emerging Artists

La Mar Taylor wants to fix a broken system

As creative director for musical artist The Weeknd, La Mar Taylor operates largely behind the scenes, setting the tone, style and strategy for high-profile releases and tours by the music superstar and other acts signed to the artist’s XO label.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.

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