Meet the World's Worst Voice Assistant in This Brand's Brutal, Funny Takedown of AI

Verify your sources... even if it's a robot

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Robots are everywhere. And it’s a problem.

They clean our houses (probably while stealing our data), sit around at home getting hacked by pushy brands, take our jobs and beat us at games. 

Aren’t you sick of it?

Thankfully, insurance company SafeAuto’s got the antidote: Fârnhäan, an AI voice assistant whose cold, calculating superiority is masked not by puppy eyes or creepy facial expressions but by swaggering inaccuracy, delivered in a confident German-ish accent that would make Arnold Schwarzenegger wince.

The “Fârnhäan” campaign builds on the brand’s previous “Terrible



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