Meet the Creators Who Expanded Our World When We Needed It Most

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The invite came over text a couple weeks ago—“I’ll be in NYC for a few days. Happy hour?”

It was the first time a marketer reached out to meet in person in 15 months, and I hardly knew how to respond. There was a lot to consider. Where would we go? How would we get there? Where had I stored all of my dress shoes? Was it worth the discomfort of inching out of one’s quarantine cocoon, even as the vaccine made doing so safe?

A handful of us did venture out to a rooftop in Manhattan’s Flatiron District, flanked by the Empire State Building and the city’s unchanging skyline, sharing stories about new cities moved to, new brands conceived, new trends waiting to be dissected and understood.

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.