Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder

The WARC Effectiveness Awards salutes campaigns that demonstrate commitment and cohesion, not just catchy creative

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This year’s Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by rosé on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned?

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