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CANNES, France—Clemenger BBDO Melbourne has won the first Grand Prix of this year’s Cannes Lions for “Meet Graham,” the road safety campaign that imagined what humans would look like if our bodies evolved to withstand car-crash forces.
The campaign won the Grand Prix on Saturday night in the Health & Wellness category of the Lions Health festival. It also won a gold Lion, three silvers and a bronze. There was no Grand Prix given in Pharma, the other category within Lions Health.
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