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From art, music and clothing, Hispanic cultures continue to create a large impact on brand marketing strategies. However, it’s essential for brands to also recognize how complex Hispanic audiences are if they want to develop a deeper understanding of effective bilingual marketing.
In preparation of Advance Auto Parts 90th “Advanceiversary,” the automotive parts brand is launching the new brand campaign “Do It Together” featuring its number one fan, Ed (Eduardo) Vance. The campaign introduces Vance as a bilingual brand spokescharacter who will deliver brand messages in a series of 30-, 15- and 6-second video spots in both English and Spanish.
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