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Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner:
MediaCom | Mars Chocolates, Hungerithm
Categories: Best in Show; Campaign ($5-10 million); Best Use of Social ($2 million +); Best Use of Data
Beware the dreaded blood-sugar drop and the awful things that can happen as a result. But what if hunger plus anger could somehow become an advantage instead of an albatross?
For the next evolution of Snickers’ longtime tagline, “You’re not you when you’re hungry,” MediaCom Melbourne and BBDO linked the public’s general irritability—as measured by internet chatter—with the price of Snickers.
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