How Snickers Used Social Media Outrage to Fuel the Year's Most Innovative Media Plan

Its hunger algorithm drove the candy's price

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Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.