Meal Kit Ad Perfectly Captures the Thrill of Adventurous Home Cooking

Spot for British brand Gousto by Mother London presents dinnertime as an event, not a chore

Still from commercial
High energy ad by Mother London promotes meal kits as an exciting dinner alternative. Mother / Gousto

LONDON—With restaurants closed to sit-in diners in the U.K. due to a new coronavirus pandemic surge, meal kit brand Gousto has spotted an opportunity to present cooking as an exciting dinnertime alternative with a new campaign by Mother London.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.