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LONDON—With restaurants closed to sit-in diners in the U.K. due to a new coronavirus pandemic surge, meal kit brand Gousto has spotted an opportunity to present cooking as an exciting dinnertime alternative with a new campaign by Mother London.
Meal kits have been having a moment during the pandemic, with brands reporting a sales bump as people have spent more time indoors and looked to new recipes to avoid the monotony of cooking the same staple meals over and over again.
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