Me, Rupe and advertising: a true story!

Years ago, I was working in a menial position at the Boston Herald, toiling in the newsroom at all hours, producing the weather maps and obits for the next day’s editions. One day, the night city editor, who usually only rose from his chair for a quick nap in the TV room, rushed over to me with cab fare and an address. “Mr. Murdoch wants his paper. Now,” he said. I was dispatched with an issue plucked literally hot off the presses (which were housed on site) and told to leave it at the concierge’s desk. I was instructed, rather pointedly, not to go up to Mr. Murdoch’s room “under any circumstances.” Since then, I’ve often wondered what was happening in that room. Was the media baron hung over, wheeling and dealing, or partying with then-hot Fox star Christina Applegate? Maybe all three. Hey, everyone’s telling Rupe stories today, and I wanted to tell mine. Also, all those hand-wringers fretting over the future of The Wall Street Journal’s editorial integrity should also consider the advertising ramifications of media monopolization. Smaller marketplace = less competition = fewer choices = higher ad rates. Crikey!

—Posted by David Gianatasio