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The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer.
Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value for money. To do this, it has released a 90-second film titled Home Menu Mix that introduces the hyper-rational hero, Maria—a very focused young lady who is also a Chess champion and looks for logic in every decision.