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McDonald’s is getting charmingly clever once again with ads pointing you to the chain’s nearest locations.
That’s a type of ad that, just a few years ago, might have sounded like a creative dead zone where practicality (aka a big arrow and highway exit number) would trump ingenuity. But McDonald’s creative teams in a few different markets have shown that even something as utilitarian as directions can still be delightful.
Last year, Canadian agency Cossette cropped the Golden Arches into directional arrows, a simple and well executed idea that ended up winning
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