McDonald’s Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

New way to pay

Headshot of Alfred Maskeroni

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too.

Following a teaser earlier in the week that suggested customers would soon have a new way to pay at McDonald's, the chain has now unveiled the full spot from Leo Burnett—explaining the mystery currency.

Check it out below.

With this spin on the "I'm lovin' it" idea, McDonald's is putting its money where its mouth is. Instead of cash, it asks random patrons to pay by showing acts of love—calling their mom, hugging, doing a dance or praising their friends and family. The idea will extend to some real-world stores through Valentine's Day.

It's certainly a cute and wholesome idea. I hope they come to Adweek's local McDonald's on 4th Avenue and St. Mark's Place in New York, where everyone could really use some more lovin'.

I also wonder how will this go over in Nevada, one of the few places where it's already legal to pay with lovin'.

@maskeroni Alfred Maskeroni is director of video for Adweek.