Following a teaser earlier in the week that suggested customers would soon have a new way to pay at McDonald's, the chain has now unveiled the full spot from Leo Burnett—explaining the mystery currency.
Check it out below.
With this spin on the "I'm lovin' it" idea, McDonald's is putting its money where its mouth is. Instead of cash, it asks random patrons to pay by showing acts of love—calling their mom, hugging, doing a dance or praising their friends and family. The idea will extend to some real-world stores through Valentine's Day.
It's certainly a cute and wholesome idea. I hope they come to Adweek's local McDonald's on 4th Avenue and St. Mark's Place in New York, where everyone could really use some more lovin'.
I also wonder how will this go over in Nevada, one of the few places where it's already legal to pay with lovin'.
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.