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In a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands’ restaurants, McDonald’s has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection—perhaps the perfect gift for that special someone.
Created by TBWA\Neboko, the campaign sees the fast-food chain introduce a limited-edition collection of 14-carat gold and gold-plated jewelry made from real litter, that includes earrings made from French fries sauce containers and a ring from a Big Mac box.
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