McDonald's Tends to the Fields in Ads About Growers

Documentary style spots look great, but are they hard to swallow?

With brands like Chipotle and Frito-Lay garnering goodwill through campaigns about their locally sourced foods, you can't really blame McDonald's for trying the same trick. And while critics are already lining up to trash the burger chain for feigning wholesomeness, you have to admit that the new documentary-style spots from DDB Chicago are beautifully shot and surprisingly compelling.

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