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You know a marketing trend is nearing the end of its cycle when a major brand both mocks it and embraces it.
Back in 2017, McDonald’s launched a limited-edition line of branded apparel called The McDelivery Collection to let you flaunt your love of fries while jogging or slip into a burger-bedazzled onesie. And two years before that, there was a whole line of Big Mac regalia, from blankets to boots.
But now, as rivals continue to make headlines with items like the streetwear-savvy KFC bucket hat, McDonald’s has decided the branded fashion craze has officially moved into the realm of parody.
As part of the launch of the brand’s Spicy McNuggets, Leo Burnett London created a faux fashion line called Schnuggs (a portmanteau of spicy chicken nuggets, of course) for a new ad that draws a parallel between the hot nature of grab-it-while-you-can apparel collaborations like Supreme and the long-demanded spicy version...
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