McDonald’s New Happy Meal ‘Ambassador’ Just Might Eat Your Children

Meet 'Happy,' this week's most maligned mascot

Headshot of Alfred Maskeroni

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already trademarked.)

Created to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal, this guy looks instead like he's trying to lure a stoned teen to spend his allowance on delicious fast-food treats at the Golden Arches. 

“At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals,” said Julie Wenger, senior director of U.S. marketing, in a statement from the House of Ronald.

This is the perfect super-size rhetoric to set up your child's future decision to drunkenly eat both Big Macs during a 2 for $2 deal. I'm lovin' it. 

As you can imagine, the announcement sparked some entertaining responses on Twitter:

 


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@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.
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