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OK, who ordered the Big Mac with cheeky, black-and-white, faux-artsy advertising—and bacon? Your burger’s ready!
McDonald’s Canada is promoting its “Big Mac x Bacon Limited Edition Collaboration” with madcap monochrome commercials that present pretentious cultural “experts” with exaggerated accents waxing philosophical over the union of two all-beef patties and strips of salt cured pork. (Of course, the collaboration isn’t really so limited, as you can always ask for bacon on your Big Mac, but that’s all part of the joke.)