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The sauces that come with McDonald’s new Buttermilk Crispy Tenders aren’t just seasonings for your chicken fingers. They’re full-blown identities.
A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are.
Maybe you’re Sriracha Mac, a fiery lion who lives by the motto “Only passion outlives the heat” and is always looking to mix it up with a new adventure.
Or maybe you’re more Honey, a cuddly teddy bear that thinks “Life is sweet when you’re sweet,” and could describe yourself as “happy and approachable” but also “uncomplicated, practical and transparent.”
Or maybe you’re best represented as the new “Signature Sauce,” a tricked-out vintage jeans jacket who believes “There is only one,” and tends to “make tasteful choices with a unique attitude.”
If any of these not-at-all generic descriptions, or...
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