McDonald’s Has a Pretty Good Comeback to Taco Bell’s Hijacking of Ronald

The empire strikes back on Facebook

Headshot of Alfred Maskeroni

Taco Bell's foray into breakfast food has ushered in a new war—the war of morning fast food. It started this week as the 'Bell introduced a new menu targeted at people who have a hankering for waffle tacos. To promote this confluence of possibly absurd ingredients, Taco Bell unveiled several new commercials featuring real people named Ronald McDonald enjoying their new treats. 

This apparently ruffled the colored afro of the House of Clown itself, which responded on Facebook with probably the most gracious reply it could muster. "Imitation is the sincerest form of flattery," it said, next to a photo of Ronnie petting a Chihuahua.

Of course, you could also interpret the photo this way: "Awww, isn't Taco Bell a cute, harmless little competitor?" Funny, too, that McDonald's still associates Taco Bell with the Chihuahua. The spokesdog, Gidget, bless her soul, died way back in 2009.

H/T: @SubtweetCat.

@maskeroni Alfred Maskeroni is director of video for Adweek.