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The Wieden + Kennedy era of McDonald’s advertising has officially begun, but sadly you won’t see the fruits of the high-profile relationship during the Super Bowl itself. If you tune in early, however, you might catch the brand’s fun 30-second spot about “Famous Orders” when it airs before kickoff.
The minimalist and pause-worthy pre-game ad celebrates the product preferences of a wide range of notable figures—some real and some simply memorable from fiction.
Opening with some serious pop culture cachet, the ad first features orders for superstar couple Kanye and Kim Kardashian West, followed by Whoopi Goldberg and Magic Johnson.