McDonald’s Has Brought Back the Hamburglar, and It’s All Anyone Can Talk About

Creepy, sexy or ... a pro wrestler?

Headshot of Kristina Monllos

McDonald's has resurrected the Hamburglar, and he might steal your heart.

That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man who is either hot, creepy or a WWE wrestler, depending on whom you ask.

Ronald McDonald got his own makeover last year, but the Hamburglar's is more extreme. (He used to look like this.) And his upgrade seems to be this week's Dress debate.

Check out some of the reactions below. 


Some people think he's hot… 


Others think he's creepy…


And one WWE wrestler had to clarify that he is not, in fact, the new Hamburglar…

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.