McDonald's has resurrected the Hamburglar, and he might steal your heart.
That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man who is either hot, creepy or a WWE wrestler, depending on whom you ask.
Check out some of the reactions below.
Some people think he's hot…
The Legend. The Lore. The good looks? Hamburglar is back, America, and he's after our Sirloin Third Pound Burgers! https://t.co/M2Zi2OXo4u
— McDonald's (@McDonalds) May 7, 2015
Gonna be weird to tell my kids that the Hamburglar wasn't always hot af. pic.twitter.com/QD2p50kWza
— Louis Peitzman (@LouisPeitzman) May 6, 2015
[INT. MCDONALDS HQ] EXEC stands in front of WHITE BOARD: Gentlemen, I present: the turnaround plan! WHITE BOARD READS: "HOT HAMBURGLAR"
— Rusty Foster (@rustyk5) May 6, 2015
Christian Grey as The Hamburglar pic.twitter.com/GW4btJtQGM
— Maggie Serota (@maggieserota) May 6, 2015
Aaron Eckhart looks great as the new Hamburglar
— Richard Lawson (@rilaws) May 6, 2015
McDonalds going for the Twilight Moms demo with hot new Hamburglar antihero
— Allison F. (@ablington) May 6, 2015
Others think he's creepy…
— suggestaurant (@suggestaurant) May 7, 2015
Ew, why did McDonald's bring back the Hamburglar and why is he a creepy suburban hipster?
— Natacia Knapper (@nknapper) May 7, 2015
So…McDonald's new Hamburglar? Pretty sure I saw him in that video about creepy ways your kids will be abducted. #marketingfail
— Stephanie Sigafoos (@ssigafoos) May 7, 2015
Why pay workers more when Mcdonalds can instead save their business with a creepy new Hamburglar.
— Jamie Kilstein (@jamiekilstein) May 6, 2015
There's no way the new Hamburglar is more creepy than this pic.twitter.com/Vys9uLYo0P
— Sarah N. Emerson (@SarahNEmerson) May 6, 2015
Like, couldn't the new Hamburglar ONLY steal burgers from the other hamburger chains? Like Omar on THE WIRE? "Robble comin'!"
— Patton Oswalt (@pattonoswalt) May 7, 2015
And one WWE wrestler had to clarify that he is not, in fact, the new Hamburglar…
— Cesaro (@WWECesaro) May 6, 2015