Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
If anything says “New York” more than a bagel, it’s graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald’s, from TBWA\Neboko.
To promote a new burger—the New York Bagel Supreme—in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective, and is paying them to paint stylized versions of the sandwich on a series of billboards. McDonald’s is filming all this, and will turn it into TV ads.