McDonald's Fabricates Awkward Internet Meme With #Shamrocking

Pose like a poor man's Captain Morgan

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

McDonald's recently failed spectacularly with a hashtag-based campaign, #McDStories, which became a bashtag when people hijacked it to tell some of the most unpleasant and disgusting McDonald's stories ever. Undaunted, McDonald's is trying again, this time with #Shamrocking, tied to the ever-popular mint-flavored Shamrock Shake, reintroduced around St. Patrick's Day. Work That Matters points us to this sponsored post on BuzzFeed, introducing the concept. "Have You Tried #Shamrocking Yet?" reads the headline, followed by this copy: "The Irish jig has been an expression of joy since the 16th century, and thanks to the hot new viral trend of #Shamrocking, it's making a modern day comeback.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in