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The Monopoly game is back at McDonald’s in Canada. To promote it, Cossette Vancouver imagined if the board game’s little green houses existed in real life.
The agency set up a pop-up experience where a salesman pushed a fictitious development called Green Estates, “a growing community development that offers leisure, lifestyle and ‘greener’ building practices than any other community could reasonably claim.” With an emphasis on greener.
Check out some action from the pop-up store here:
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