McDonald's Coffee Ad Argues That Not Everything Needs to Be an 'Experience'

Leo Burnett London takes another swipe at the price and peculiarities of gourmet cafes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sometimes you want to soak in the artisanally crafted ambience of a barista-curated caffeine experience. But sometimes you just want coffee.

In its newest spot from Leo Burnett London, McDonald’s McCafé brand once again takes some shots at gourmet coffee shops, where it’s shockingly easy to spend more than $5 (or in this case 5.30 pounds).

That’s how much (roughly $6.50) a woman unwittingly spends for a latte at a coffee shop that seems to be leaning so far into the experiential zeitgeist, it’s probably driving up the prices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in